The work, in the wild
One idea, held together across out-of-home, social and motion.
Motion · Social
Motion · OOH
A national symptom-awareness campaign that made the early signs of lung disease impossible to miss.
Overview
Make the signs you'd rather ignore impossible to ignore.
OYO Studio partnered with Lung Foundation Australia on See the Signs, a campaign built to raise awareness of the early indicators of compromised lung health. It started with a photo and video shoot that brought those subtle signs to life, then ran across billboards, shopping-centre displays and social, guiding people to a two-minute online lung health checklist, and to their doctor when the results said so.
Out-of-home placement, Brisbane. "Feeling breathless? See the signs."
Open what you want to dig into.
Increase awareness of the importance of lung health and move people to complete the online lung health checklist, then see their doctor if the result called for it. The campaign had to make a quiet, easily dismissed set of symptoms feel worth acting on.
The general Australian population, with a focus on people who may not be aware of the importance of lung health, or who are at higher risk through lifestyle or other conditions. The creative met them where they already were: the street, the bus stop, the shopping centre, the feed.
One clear brand identity carried across a landing page and every channel:
A single, low-friction next step anchored the whole campaign: complete the online lung health checklist, two minutes, front and centre on the landing page. The work lifted awareness of lung health and prompted action, guiding people to the checklist and on to a medical professional when needed.
One idea, held together across out-of-home, social and motion.
The idea
Persistent cough? Feeling breathless? See the signs.