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Why do businesses and various organisations require a website? More specifically, why does your business or organisation need one? Is it simply because it’s commonplace, or do you truly understand the importance and relevance of providing an online business personality? The truth is, there is a specific purpose behind website design and development. Simply put, it is to promote positive feelings for customers who interact with your brand.
However, a well-designed website is not going to cut it when a customer’s experience at your brick-and-mortar store is unsatisfactory or when your customer support lets them down. Instead, your website design should focus on the user experience holistically, concentrating on the interactions that take place both online and offline between customers and your business. Creating this consistency across all touchpoints is a great way to gain a superb business reputation and increase your brand recognition.
A website created through meaningful design is an asset to any business striving to build lasting customer relationships. So, get in touch with the leading web design company on the Gold Coast and visit Oyo Studios!
When you think of where we will be fifty years from now, it is easy to assume that technology will be incredibly advanced, with business websites appearing as a hologram from a device that will probably have the ability to read our minds and predict our actions. However, it is important to ensure that as technology advances that we don’t leave those who use our websites in the dust, because, in reality, the only websites that truly make it are those that focus on providing a timeless user experience.
A timeless user experience boils down to three major components: desirability, familiarity and focus.
People should want to use your website because it is easy to navigate, uses fun graphics and establishes an emotional connection, not simply because it is usable. In addition, customers seek familiar tools and functions to complete their tasks and move on with their day, so implementing all new features may hinder the user experience. Lastly, customers are looking for a business that focuses on one thing and does it exceptionally well. This focus ensures the user experience keeps customers coming back for more.
Website design is not just for making a business look attractive. The user experience goes far beyond aesthetics. So, if you want meaningful design to be behind your website, then our web design company on the Gold Coast can help! Visit Oyo Studios today to request a quote!
