Mobile technology has created an instantaneous society where people want and expect more than ever before. Consumers gravitate to companies that are accessible and fulfil their needs immediately. 79% of people believe that their experience dealing with a company or brand is just as important as the products and services offered. It has become imperative to look to advanced native formats when using mobile marketing. It is not only the format that matters but how the ad is received and the perception it creates.
Read the infographic below from Verizon Media to see how you can drive better performance.