Lung Foundation Australia (LFA) is a non-for-profit organisation that assists those living with rare lung diseases – and young children are no exception. As parents of children with rare lung disease also require support, the LFA aimed to create a supportive community for parents. As parental and individual advocates, families can also assist in the awareness and fundraising for children with rare lung disease.
#1: Engage parents of children with rare lung disease into passionate advocates and engaged members of the Lung Foundation Australia community with a ‘connect’ call to action.
#2: Raise broader community awareness about rare lung disease in children and the need for support, with a soft ‘donate’ call to action.
In order to reach families in need of support, amid a global pandemic, a particularly digital approach was taken in order to connect with the target audience. Creative outputs included:
Due to the global pandemic, the client was limited in providing photographical content which meant the majority of creative outputs needed to be graphical. This poses as a challenge when the objective is to connect with people – as images of people tend to have an increased response on social platforms, such as Instagram and Facebook.
The ‘Young Lungs’ campaign achieved the following goals: