Design | Print & Digital Assets | Motion Graphics
#1 Engage parents of children with rare lung disease into passionate advocates and engaged members of the Lung Foundation Australia community with a ‘connect’ call to action.
#2 Raise broader community awareness about rare lung disease in children and the need for support, with a soft ‘donate’ call to action.
In order to reach families in need of support, amid a global pandemic, a particularly digital approach was taken in order to connect with the target audience. Creative outputs included:
The ‘Young Lungs’ campaign achieved the following goals:
CALL US TO START CREATING YOUR BRAND STORY