The business world today is an ever-changing and competitive arena. In order to stay on top, there is an increasing need to employ professionals and experts in the field. This translates to the world of graphic design, where new trends and developments in technology constantly shift the look and feel of businesses worldwide.
Brisbane graphic design is no stranger to this, and so here we take a look at the trends to watch out for in 2021.
The Dominance Of Mobile Comes To The Fore
Each year, more and more people gain access to the internet via mobile phones. Not just ordinary mobile phones either, but smartphones capable of pretty much everything a PC or laptop can handle. This has had a huge impact on Brisbane graphic design, as many organisations and businesses have had to optimise their websites for mobile use. Similarly, the design and implementation of mobile apps have increased in the past year, giving users more ways to interact with local businesses.
Minimalism Is Back
One of the greatest growing trends in graphic design today is the comeback being made by minimalism. Minimalism is no stranger to the graphic design industry, having made its first appearance in the 1960s and 1970s. Today, the heavy use of texts, typography and multiple design elements tends to turn users away. It is important to note that minimalist design does not simply equate to flat design; instead, it is the integrative design UI experience focused on the user, translating to greater engagement as the end result.
The Rise Of Infographics
Many studies have noted the effects of social media and the fast pace of living on people’s attention span, most notably that attention spans are becoming shorter and shorter. In order to capture the attention of users, many brands and designers are creating simple illustrations with more attention-grabbing elements than ever before. Infographics are a great way of communicating vast amounts of knowledge in a simplified and easy-to-understand way. This form of graphic design and storytelling works best when partnered with meaningful data and statistics.
The Possibilities Offered by AR and VR
As with many other industries, the technological advancements in augmented reality and virtual reality offers the world of graphic design a new way to interface with users. The immersion offered by AR and VR will allow graphic designers to draw on more real-world elements than ever before, creating entirely new and authentic experiences for users.
These are just a few of the graphic design trends to look out for in 2021. Are you looking for a brand and design studio to meet all your creative needs and stay ahead of the curve? Contact us today and stay ahead of the latest trends.