Thankfully, images are far easier to remember than a paragraph of text, helping consumers build a memory with your logo. Unfortunately, there can be both good and bad logo designs, and distinguishable traits define the two.
For example, a bad logo will often look incomplete and won’t communicate what consumers should expect from you. Typically, customers will walk away from a business that doesn’t appear credible, so you lose business and the potential referrals you would have gained if the first impression had been more appealing.
On the other hand, a good logo design will be cohesive, professional and clearly communicate what your business provides. Customers will recognise your brand and will feel more comfortable engaging with your services.
Oyo Studios is an innovative logo design company in Brisbane that can help you create a profound business logo that encompasses your values and objectives with a refined and memorable design.
Creating Positive Association With Your Logo.
People are prone to making snap judgements, and your business may be a victim of judging a book by its cover. Unfortunately, the cover says a lot about who you are, what you do and whether you are the ideal provider in your industry.
A cover that is missing elements or is confusing to interpret will leave customers questioning your capabilities to deliver professional services. Your logo is threaded through every part of your business and is, therefore, a prime element for the association.
A professional and concise logo doesn’t leave room for interpretation but delivers a direct message about your business. Here are three elements that make up a compelling logo and their relevance to delivering positive association:
– the way a word looks impacts how the customer perceives its meaning. In addition, the name of your business needs to be clear and legible, so choose typography that appears well on devices, business cards and other forms of marketing.
– colour significantly improves brand recognition as it is often the most common thread used throughout your marketing campaigns. In addition, colours trigger emotional responses, which solidify how memorable your logo is. Choosing colours that effectively represent your business is essential for a successful logo.
Oyo Studios is the go-to logo design company in Brisbane and provides expert services to every client. Contact us today to book a consultation.
