Why native advertising is dominating the mobile experience

Mobile technology has created an instantaneous society where people want and expect more than ever before. Consumers gravitate to companies that are accessible and fulfil their needs immediately. 79% of people believe that their experience dealing with a company or brand is just as important as the products and services offered. It has become imperative […]

Influencer Marketing Trends You Should Stay on Top Of

Audiences are getting smaller, Twitch is on the rise, and CGI is having its day Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it’s crucial to keep an eye out for the latest influencer marketing trends. After all, you need to be able to adapt to the […]

The Fine Art <br/>of Brand Survival

A brand is one of the most important investments a business can make. It creates a unique identity and builds a strong persona for your business. The human brain processes visuals 60,000 times faster than text, meaning that a distinctive logo makes your brand easier to recall.  What is a Brand? it’s just a logo […]

North Face Apologizes for Showing Us the Future of Marketing

This week The North Face pulled off a clever marketing stunt that continues to deliver. Even following the company’s retraction and apology, the glittering underhandedness of the campaign will inspire marketing scum for generations. The campaign first garnered attention and ire on Tuesday when Ad Age ran a promotional video explaining the scheme—North Face did […]

Infographic: 30 ways Instagram stands out from other social media

How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future. For communicators hungry to reach a global audience, Instagram offers a feast of opportunities. The photo-sharing app has over 1 billion active monthly users and […]