Brands Through The Years: The Evolution Of Brand Design

The visual identity or logo of a company plays an essential role in its marketing and growth. Staying current with the times ensures that a brand remains relevant. Several large corporations have given us great examples of successful (and not so successful) brand modernisations. Here are four well-known corporations who have nailed their brand design. […]

Build Connection Through Colours: The Importance Of Colours In Branding

When creating a brand or rebranding, colour is as important as graphics and typography. Choosing brand colours goes far deeper than choosing colours that you like – the colours must connect with your target audience. Many successful companies have associated their name with their brand colours, for example, Coca Cola, Caterpillar, Starbucks, Shell and Tiffany […]

Make Your Brand Stand Out: The Importance Of Brand Consistency

In any business, having a brand identity is crucial. The visual elements, including design, colour, typography and logo are essential factors for making a company recognisable. Once you develop your brand identity, you should understand the importance of brand consistency – this is where recognition turns to trust and lasting loyalty. Brand consistency is the […]

Brands That Get It Wrong: Branding Mistakes And How To Avoid Them

The goal of design in branding is to capture the consumer’s interest without compromising what the business stands for. It should always portray a brand in a positive light. However, as the saying goes, ‘nobody’s perfect’, and branding mistakes happen all the time. Messaging fails, design blunders – call them occupational hazards. Unfortunately, for brands […]

Designing a Brand: Expectations vs Reality

The competition between businesses is fierce. To be successful in any industry, one must stand out among the crowd, offer something unique and be recognisable by consumers. This is where designing a brand comes in. One of the most important investments you can make for your business is in your brand development. It is a […]

How To Make Your Website Suck Less: Web Design Optimisation Tips

Web design optimisation addresses both website visibility levels on search engines and its ability to provide an excellent visitor/customer experience (UX – User Experience). When checking out a brand, often, it’s the website where people initially look. So, for any business to achieve success online, having a great web design that is search optimised and […]

Why native advertising is dominating the mobile experience

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Mobile technology has created an instantaneous society where people want and expect more than ever before. Consumers gravitate to companies that are accessible and fulfil their needs immediately. 79% of people believe that their experience dealing with a company or brand is just as important as the products and services offered. It has become imperative […]

Influencer Marketing Trends You Should Stay on Top Of

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Audiences are getting smaller, Twitch is on the rise, and CGI is having its day Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it’s crucial to keep an eye out for the latest influencer marketing trends. After all, you need to be able to adapt to the […]

The Fine Art <br/>of Brand Survival

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A brand is one of the most important investments a business can make. It creates a unique identity and builds a strong persona for your business. The human brain processes visuals 60,000 times faster than text, meaning that a distinctive logo makes your brand easier to recall.  https://vimeo.com/366142242 What is a Brand? It’s just a […]

North Face Apologizes for Showing Us the Future of Marketing

This week The North Face pulled off a clever marketing stunt that continues to deliver. Even following the company’s retraction and apology, the glittering underhandedness of the campaign will inspire marketing scum for generations. The campaign first garnered attention and ire on Tuesday when Ad Age ran a promotional video explaining the scheme —  North Face […]