For communicators hungry to reach a global audience, Instagram offers a feast of opportunities.
The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. For marketers and PR pros, the platform is a gold mine.
So, what kinds of content and messaging are most successful? What can organizations do to reach bigger audiences?
This infographic from Famemass details 30 Instagram statistics that every communicator should consider when planning for the future of social media marketing.
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